Author: info

Your Promotional Product Budget: Making Every Dollar Count

Posted on infoLeave a commentPosted in Embroidery, Promotional Products, Screen Printing, T-Shirts
picture of custom printed usb drive
One of the most common topics we discuss with customers is what they can afford to purchase within their budget. Many of these clients want to select the very cheapest product that will fit within their budget regardless of the outcome. While we understand the sentiment, the cheapest products may not always deliver as much or any sort of return on investment, and the truth is that there are ways to afford more expensive products that will have a greater impact. We suggest the following strategies to everyone who wants to decrease the cost of purchasing custom products but not limit themselves to only the very cheapest products. 1. Utilize specials Always stay aware of current specials and promotions. Promotions won’t always fit your current needs, but if you stay up to date then surely something will come up that will. If you aren’t sure what specials are available, search the company website and give them a call directly to find out. Calling a company directly gives you a chance to find out if there are other offers not advertised on their website or if there is something you missed. The downside to utilizing specials is that sometimes you need to be ready to purchase at any moment. 2. Plan Ahead We realize that planning ahead is not always possible. Sometimes events and new ideas come up at the last minute and there is nothing you can do about it. However, planning ahead as much as possible will save a
Read More

The only 5 principles of branding you need to know

Posted on infoLeave a commentPosted in branding
I’ve been reading all sorts of articles over the last year searching for unique perspectives on branding. There is A LOT of information being shared on the topic, but after a while it all starts to sound the same. What I have found is that most of it really just boils down to a few basic principles that can apply to just about every business and industry. If you read nothing else about branding this year, know that simply living these principles will give you an incredibly head start. 1. Be honest about who you are. The very best branding is simply an extension of who you really are (and hopefully that is a good thing)! People want to know who you are. What does your company do better than anyone else and what is the most critical goal for your existence? What kind of people make up your company and will they excel at the promises they make? If who you actually are isn’t who you want to be, that is a definite sign to change. 2. Focus on more than the visual. Logos, websites, advertisements, promotional gear, etc. are essential for branding, but they aren’t the backbone of a business. Anyone can create an attractive façade, but not anyone can offer high quality products and services that make clientele return again and again. While the visual may initially help draw people in, it won’t encourage them to stick around if they aren’t impressed with their service and interactions with you. 3.
Read More

The one question you need to answer to find the right custom apparel and promotional product provider

Posted on info2 CommentsPosted in Promotional Products
Screen printing shop and paint t-shirt dryer
I recently made a friend who also happens to run her own graphic design company. The eye-opening part of our first conversation was when I told her I work for a promotional products company and her response was, “Oh really? Are you guys any good? I’m always looking for a great promotional products company.” Turns out she does a lot of work for clients who expect her to not only do all their graphics, but manage their promotional product purchases as well. What struck me as interesting during our conversation is the way she’s conducted her promotional products company research. She has made zero phone calls, asked none of her friends for advice (until me), and simply searched for information online. She wound up overwhelmed by search results and ditched her search to continue ordering from an online company that she is only moderately pleased with. This turn of events made me realize that finding a great promotional products distributor might be more challenging than you think, but there are things you can do to make it easier on yourself. By answering one key question, finding the right promotional product partner is only a couple steps away. What are your most important needs? The most essential piece of advice we can offer is to figure out what your most important needs are and find someone who can give you that. Sounds easy, right? Well as long as you are aware of all the service options out there it really is pretty simple. Fulfillment Print
Read More