our Brand Story
For 20 years, the original Emblemax logo served us well. It represented where we started, what we built, and the early years of helping customers promote their businesses through custom printing and branded merchandise.
As our company continued to grow, evolve, and innovate, we knew our visual identity needed to grow with us.
Last year, we unveiled a completely refreshed Emblemax brand. It is modern, bright, and designed for the future. Today, we are taking you behind the scenes to share how it came together and what it means for the clients we proudly support.
Before the First Sketch
A great brand is never an accident. It’s built with intention and care. Before any design work began, we took a step back to answer a more important question: who are we?
A logo isn’t just a visual mark. It’s a signal. It communicates what a brand stands for and how it should be perceived. Clarifying that foundation gave our redesign direction, helping us decide what felt right and what didn’t.
Design isn’t decoration. It’s strategy made visible.
Building the Logo
When redesigning our logo, we wanted something strong and timeless while still feeling fresh and contemporary. We began by exploring whether our new identity should be an icon, a wordmark, or a combination of both.
We began by selecting Debata and Montserrat as our foundational typefaces. From there, we customized and refined each shape to create a unique wordmark.
The final result reflects clarity, confidence, and creativity, which are the same qualities we strive to deliver to our customers every day.
We also developed a complete system of logo lockups. This includes versions with our tagline, all black and all white options, and color based variations. Each version was designed to remain clear and consistent across every application.
Our New Color Story
Color plays a powerful role in how a brand feels, so we expanded our palette to be vibrant, versatile, and unmistakably Emblemax.
Primary Colors
PMS 2728c, #0052cc Bold, trustworthy, and energetic
PMS 638, #00acd8 Bright, modern, and inviting
Extended Palette
This expanded color system gives us flexibility across apparel, packaging, signage, our website, and all promotional materials. No matter where our brand appears, it now shows up with consistency and impact.
Typography With Purpose
To support our new logo, we built a thoughtful font system that brings structure and cohesion to every brand touchpoint.
For collateral and internal materials, we chose Poppins and Rubik, plus the occasional Lobster. These clean, modern typefaces pair seamlessly with our logo and help maintain harmony across both print and digital applications.
Rolling Out the New Look
Rebranding is about much more than a logo. It is about transforming every interaction. Once our new identity was finalized, we rolled it out across the entire company, including:
Website: redesigned to be modern, visually engaging, and easy to navigate
Swag and t shirts that allow our team and clients to wear the brand proudly
Shipping boxes and business cards that reinforce our identity from the first touch
Van: A fully wrapped Emblemax van that turns our brand into a bold, mobile presence
From digital to physical, every touchpoint now reflects who we are today and where we are headed.
What This Means for You
Our rebrand was not just an aesthetic upgrade. It was an investment in clarity, consistency, and the future of our company. It also reinforced why we do what we do for our clients.
If your brand is feeling the same way and ready for a refresh, it may be time to take a closer look.
• If your brand feels outdated
• If you have outgrown your logo
• If you are ready for a look that finally matches your vision
We can help! At Emblemax, we do more than print merch. We help build brands, then bring them to life across apparel, promotional products, packaging, signage, and more.
Whether you need a full identity refresh or simply want your existing brand assets to feel more cohesive, our creative team is here to help you make your mark.
Let’s Build Your Next Chapter Together
Your brand deserves to shine, and we would love to help you create something that does exactly that!
Ready for a refresh?
Reach out anytime to start the conversation.